This event is offered in partnership with the Initiative Foundation.

Fundraising events are more than just a means to bring in immediate dollars—they are key moments to cultivate individual donors, engage corporate partners, and build long-term financial sustainability. Too often, nonprofits see events as an isolated fundraiser, missing opportunities to maximize revenue, deepen donor relationships, and secure lasting corporate sponsorships.

This six-hour interactive workshop, led by Janet Cobb, a seasoned nonprofit strategist and fundraising coach, will show you how to make your events work smarter—creating profit while serving as a catalyst for ongoing donor and corporate engagement.

Key Takeaways

• Designing Events That Drive Revenue and Relationships:
  • Develop events that balance profitability with donor cultivation, ensuring that ticket buyers and attendees stay engaged beyond the event.
  • Learn budgeting and planning strategies to maximize your net revenue while creating an experience that strengthens donor and sponsor connections.
• Corporate Partnerships That Extend Beyond the Event: 
  • Learn how to position your nonprofit as a valuable partner that corporations want to invest in—not just for a one-time sponsorship, but for long-term collaboration.
  • Understand what companies seek from nonprofit partnerships and how to craft compelling sponsorship packages that align with corporate goals and community impact.
• Using Events to Cultivate Individual Donors for Long-term Support:
  • Move beyond “just an event” by using it as a springboard for deeper donor relationships.
  • Learn strategies for effective follow-up, donor segmentation, and post-event engagement to convert attendees into long-term supporters, monthly donors and major gift prospects.

You will leave the workshop with an ROI calculator, corporate partnership communications templates and an event follow-up calendar template.

Sourcewell strives to bring the highest-quality resources, information, and training opportunities to our members. We’re honored to team up with the Initiative Foundation to bring this opportunity to our central Minnesota region.